According to the 2017-2018 APPA (American Pet Products Association) National Pet Owners Survey, Generation Y millennials in particular, are taking the humanization of their pets to the next level. Generation Y dog owners are more likely to:

  • Take their pet to the vet more often, give them flavored oral medication and give them vitamins
  • Have been to a pet-friendly restaurant
  • Take their dog with them on errands and to a dog park
  • Pay for any pet service (day care, boarding, pet sitting at home)
  • Own designer items for their pet and hold parties for their dog
  • Buy gifts for more occasions, spending more per gift and getting more gifts in total